FreshDirect stays laser–focused on mobile quality and customer experience.
FreshDirect is the Northeast's leading online fresh food grocer, allowing customers to order from a wide product catalog (15k + SKUs), get recipe ideas, save favorites, and receive manufacturer coupons. From guaranteeing farm fresh goods to on-time delivery, quality is at the heart of FreshDirect — and its mobile apps are no exception. With Xamarin Studio (Visual Studio for Mac – Preview), Xamarin Test Cloud, and HockeyApp, FreshDirect streamlines and automates app updates, testing, distribution, and monitoring to constantly release even better apps to customers.
- Rebuilt platform-specific Android and iOS apps in just 8 months
- Designed user experience to work across platforms, seamlessly syncing user data from web to mobile
- Runs 150+ automated test scripts, reducing testing time by 75%
- Uses HockeyApp’s post-release monitoring to prioritize new features based on real user behavior
- Launched sister brand FoodKick — mobile–first curated on–demand delivery — sharing 50%+ code from FreshDirect architecture