FreshDirect stays laser–focused on mobile quality and customer experience.
FreshDirect is the Northeast's leading online fresh food grocer, allowing customers to order from a wide product catalog (15k + SKUs), get recipe ideas, save favorites, and receive manufacturer coupons. From guaranteeing farm fresh goods to on-time delivery, quality is at the heart of FreshDirect — and its mobile apps are no exception. With Visual Studio for Mac, Xamarin Test Cloud, and HockeyApp, FreshDirect streamlines and automates app updates, testing, distribution, and monitoring to constantly release even better apps to customers.
- Rebuilt platform-specific Android and iOS apps in just 8 months
- Designed user experience to work across platforms, seamlessly syncing user data from web to mobile
- Runs 150+ automated test scripts, reducing testing time by 75%
- Uses HockeyApp’s post-release monitoring to prioritize new features based on real user behavior
- Launched sister brand FoodKick — mobile–first curated on–demand delivery — sharing 50%+ code from FreshDirect architecture